03 / Our story
It started with a phrase.
“Born & Bred” became something I started saying in my videos — a little nod to where I'm from, Bristol, and something that quickly became part of my identity.
What started as a phrase became something people recognised. It represented being proud of where you come from — your personality, your people, the place that shaped you.
From the screenTo the street
Why keep it on a screen?
So I thought — it was time to make it physical. Born & Bred brings that phrase out of my videos and into something you can actually wear. Simple, premium, made with Bristol at its heart.
Same city.
Different breed.